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So it’s important to generate your logo design in multiple formats, including EPS, AI, PDF, and even SVG. Importing a vector logo into an app is not an easy task. You also have to consider other uses of the logo.įor example, the same logo design has to be used when designing an Android or an iOS app. You can’t just design a logo in Adobe Illustrator and save it as a vector file. Today, a logo needs to be compatible with both print and digital use cases. EPS format: An editable vector file that works with multiple vector editing apps.Adobe Illustrator (AI) format: A customizable vector file of the design.TIFF format: A high-quality uncompressed file best for print designs.SVG format: Best for websites, web apps, and responsive interfaces.PNG format: Best for online purposes like social media and websites.
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Of course, you shouldn’t spend that kind of money on a logo even if you have the budget. Or, you can hire a legendary designer for about $100,000, which is what Steve Jobs paid to hire Paul Rand to design the logo for NeXT. If you don’t care about the quality of the logo, you could hire a designer on a platform like Fiverr to get a logo designed for just $5 dollars. Much like every other industry, you can also get a logo designed at different prices. And, more importantly, it has to be easily distinguishable. It should use the colors related to its brand. Sometimes, a few flaws can make your logo more unique and authentic.įor example, the new Google logo is also geometrically wrong, but that’s part of what makes the brand so unique.Ī good logo has to be unique and unlike any other logo design in the world. However, this doesn’t mean your logo has to be geometrically correct. It has to be planned and crafted carefully. Your logo will represent your company and your mission. “Design is the silent ambassador of your brand.” – Paul Rand
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